The Skunk in the Hole: Telling a Good Story
Where do you start?
Corporate Communication Workshops
Corporate Video Production
Stories about real people and real situations help us make sense of the world in which we live and work. Our identities and values live in the stories we tell. Our stories give structure and meaning to our lives. Personal stories connect more effectively than bullet points and lists of facts or columns of abstract data.
Think about the stories that you have found important. They all have two things in common. They have relevance to you at that moment and they provide meaning to a set of circumstances or conditions that were on your mind. Whether it’s a story about your odd uncle, your best friend from grade school, or that last sales call you made, a good story strings together a series of events that brings you to a place that has meaning and relevance.
So where do you start? You start with a story that is relevant to and provides meaning to your audience. Let me tell you a story about a senior manager who had a challenging presentation to give.
This particular person was an SVP for one of those big box stores. He was responsible for the maintenance of the physical plant and the specialty shops in 30+ stores around the country. Needless to say, he got a lot of phone calls about the potholes in the parking lot, the HVAC, the food refrigeration units, the leaks in the roof, the loading dock…you get the picture. You should also know that this company did a lion-share of its business in the last quarter of the year.